Exercise 2: Audience Shift

Exercise 2: Audience Shift

Find a food that comes in a smallish box and unfold the box so it stays as one piece. Measure the dieline and recreate it in Illustrator making sure that it fits on an 11x17, 8.5x14, or 8.5x11 artboard.

Redesign the box to target the new audience selected by your partner. Depending on the information on the box you might not need to use it all but you have to use all the important bits.

Print out your redesign in color, cut it out, and glue/tape it together.

Bring you redesign and reassembled original to class.

Things to Keep in Mind

• What does it mean to design for a specific audience?
• Make sure the original package is small enough on a tabloid size sheet of paper.
• What are the important parts of the original package?

Objectives

• Craft Skills – Cutting, Folding, Gluing
• Identifying components of a visual design
• Understanding how boxes are constructed
• Thinking three dimensionally

Requirements

• Assembled redesigned box
• Box contains all the important information
• Assembled original box
• Images of assembled redesigned and original box
• PDF of flat dieline
• Images and PDF submitted on Canvas

Due Monday, February 16 by 1:30 pm ET