Project 2: Variety Pack
Description
Design and construct a package that contains three variations of the same (or similar) item. You will create a visual identity, design for the container of the items, and the labels/packaging for the items themselves. The design of the items must work as a system, not as three individual designs.
Real Show Links
Things to Keep in Mind
- What information should be on the main package versus the individual items?
- How complex or simple should a design system be?
- How is the variety on the inside shown on the outside?
- Craft is just as important as the design
- The unboxing experience
Objectives
- Craft skills – cutting, folding, taping, gluing
- Working in 2-D and 3-D
- Branding as it relates to package design
- Creating digital mockups
Checkpoints
- 03/30/26_#1 – two ideas for variety pack, brand name, item names/varieties, reference imagery for physical packaging and visual design
- 04/06/26_#2 – 10 sketches for logos and two concept sketches for the visual design of one of the individual items.
- 04/13/26_#3 – basic brand guide showing logo, type, colors, mood, etc., initial visual designs for variations, low fidelity prototype
- 04/20/26_#4 – initial design of containing package, refined design of items applied to all three variations, refined prototype
- 04/27/26_#5 – initial digital mockups, high fidelity prototype, visual design on prototype
- 05/04/26_#6 – flex week
- 05/11/26_FINAL – final submission due
Requirements
- Name for product
- Consistent visual brand
- Design of containing package
- Design of three items
Final Submission
- Turned in on time (05/11/26). NOTE: Real Show due date is 05/01/26
- Physical package with designs on it and individual items
- Digital mockups
- PDFs of dieline and/or cut files
- Images of physical package
- All images and pdfs on Canvas
- All requirements met