Project 3: Various
Description
You will conceptualize, plan, and design a project of your choosing.
Each project has a specific set of goals and requirements that should be accomplished. You will find and generate the content that fits the description for your chosen project.
The projects you can choose from are an Album Packaging, an Exhibition Poster, or a Travel Guide.
Album Packaging
Objective
Using type as information and as expressive imagery.
Assignment
Choose an album you have listened to or create a fictional band and album. If you are creating a fictional band I would recommend using lyrics from songs that already exist even if you change the name of the song. Design a jacket (front cover, spine, and back cover), lyric sheet, sleeve, and labels for the album. The lyric sheet should be front and back on a single sheet and have the lyrics to the songs. The size of the sheet is up to you, but it should respond to the size of the album you choose. The format for the album can be a 12”, 10”, or three 7” singles. If you choose the 7” singles there should be at least 1 song on each side.
The design should try and create a conceptual connection to the artist and their music through typographic form and avoid using images. The connection should consider mood, emotion, sound, etc. If using an existing artist and album, do not use any visual material from the artist, album, or other albums. This includes colors, typefaces, logos, etc. There is a prompt on the back of the project sheet on Blackboard to help generate content.
Requirements
- cover(s) with artist and album name
- back(s) with track list
- spine with artist and album
- lyric sheet
- sleeve(s)
- label(s) on both sides of the record(s)
- designs use a grid
- max of 2 typefaces
- all text is real
Checkpoints
- 10/11/21_#1 – project chosen
- 10/25/21_#2 – initial reference, content, and word list document
- 11/01/21_#3 – two digital drafts for the front and back cover, printed in color (if necessary) on tabloid sized paper (scaled to fit) and trimmed to size
- 11/08/21_#4 – refined draft for the jacket, tiled in black and white at full size, a color version printed on letter sized paper, scaled to fit. first full draft of the lyric sheet, printed at full size in color
- 11/15/21_#5 – refined draft for jacket, printed to fit on tabloid in color and mocked up. refined draft for lyric sheet, printed to fit on tabloid in color. first draft of sleeve(s) and label(s), printed in color
- 11/22/21_#6 – one final draft of everything, printed in black and white at full size and mocked up
- 11/22/21_Final – full packaging due, printed and mocked up in color
Exhibition Poster
Objective
Using type as information and as expressive imagery.
Assignment
This project is a challenge in creating a poster for an artist without using any images of the artist or of the artist’s work. Choose an artist from the list provided and create a poster that has a conceptual connection to that artist’s work. The connection should go beyond trying to mimic the visual look of the work and consider mood, emotion, material, execution, etc. The only design restriction is that images of the artist’s work, real or created, or images of the artist cannot be used in the design. There is a prompt on the back of the project sheet on Blackboard to help generate content.
The poster should include following information — title of exhibition, name of artist, dates of exhibition (November 19, 2022 to February 5, 2023), exhibition venue (Geoson Contemporary Art Museum), location (Fairfax, VA), at least three paragraphs about the artist or show (does not have to be original writing but should be relevant), your name, and fall 2022.
You will also design a companion four page pamphlet that acts as a mini catalog for the show. The pamphlet should include the same information as the poster but also include images of the artist’s work that you curated for the show.
Requirements
- 18”x24” portrait format
- your name on poster
- fall 2022 on the poster
- max of 2 typefaces
- title of exhibition
- venue and location
- dates of exhibition
- name of artist
- descriptive text
- no imagery on poster
- four page pamphlet
- uses a grid
Checkpoints
- 10/11/21_#1 – project chosen
- 10/25/21_#2 – initial reference, content, and word list document
- 11/01/21_#3 – two digital drafts, printed in color (if necessary) on tabloid sized paper (scaled to fit) and trimmed to size
- 11/08/21_#4 – refined draft, tiled in black and white at full size, a color version printed on letter sized paper, both trimmed to size. initial draft of pamphlet, printed in color at size
- 11/15/21_#5 – further refined draft, printed or tiled in color at half size and trimmed to size, refined draft of pamphlet, printed in black and white
- 11/22/21_#6 – final draft, tiled in black and white at full size, a color version printed on letter sized paper, both trimmed to size. final draft of pamphlet printed in color at size
- 11/22/21_Final – final poster printed and trimmed in color, booklet printed and trimmed in color
Travel Guide
Objective
Building a consistent layout and hierarchy with type and images.
Assignment
Choose a place to create a short guide book for. It should be a place you have been and that has content you can use that is available online. Design a front cover, back cover, table of contents and 14 pages of content for a total of at least 20 pages. The content can all be thematically similar such as only talking about food or locations to visit or can have different groups of content. There is a prompt on the back of the project sheet on Blackboard to help generate content.
The guide can use images that you find online but they need to be high enough quality to use and not be pixelated. The type you use should be thoughtfully chosen but not default to visual tropes that reference the place. Create and use a grid that is consistent across all the pages and include page numbers on the appropriate pages. Remember that while designing a book it is important to keep certain information consistent in design and layout while allowing other information to be more varied in layout and design.
Requirements
- 6”x9” page size
- uses a grid
- max of 2 typefaces
- images high enough quality
- all text is real
- at least 20 pages
- front and back cover
- table of contents
- at least 14 pages of content
- has page numbers
Checkpoints
- 10/11/21_#1 – project chosen
- 10/25/21_#2 – initial reference & content document
- 11/01/21_#3 – two digital drafts for the cover (front and back) and table of contents, printed in color and trimmed to size, style sheet showing type choices and styles for text, printed on letter
- 11/08/21_#4 – refined cover and table of contents, first full draft of content, printed at correct scale and folded into a booklet
- 11/15/21_#5 – further refined full draft, printed as spreads
- 11/22/21_#6 – final draft, printed, trimmed, and folded as a booklet
- 11/22/21_Final – final booklet printed, trimmed, and bound